VANDAL and helium.film collaborated with BMF Australia for George Western Foods, to deliver a playful Back to School campaign for Tip Top Bakeries, directed by Pete Nizic. The work celebrates the soft, yummy staple that keeps young ones feeling Tip Top in class.
Blending live-action with stop-motion animation, the campaign brings Tip Top to life through practical, in-camera visual effects and handcrafted animated sequences. The story follows Esme and her sensational sandwich creation, as Mum effortlessly meets each spontaneous request, kicking off the school day with playfulness and excitement.